Keeping an eye on fatal ‘optics’

By John Kananghinis

The demise of Christine Holgate at Australia Post should be a salutary lesson to all senior executives about the impact of ‘optics’ and understanding context.

Much has been written by business commentators about how hard done by she was and how the PM should not have hung her out to dry. I’m afraid that just demonstrates that they too don’t get it.

It is true that in the relative scheme of things the cost of the thank you watches was immaterial and it is also true that such rewards are not uncommon in the business world, particularly when a successful major project holds great opportunity for the organisation concerned. However, most businesses are either privately owned or owned by the shareholders. The key differentiator in the Holgate affair was that Aussie Post is a Government owned enterprise.

That is not to say that it is government funded. In fact generally it has earned a return for the government. But it is owned by the people of Australia. Not shareholders, not a foreign corporation not a small group of entrepreneurs, the people; you and I. As such the ‘optics’ of what can be interpreted as corporate largesse are very different. There is an expectation that the organisation should be serving the people, within reasonable commercial parameters, but not with the same freedom of a private/shareholder owned concern.

Ms Holgate’s incredulity at being questioned about the watches and her defence that it was not taxpayers money that was spent, even further cemented the view that she did not understand the public perception and expectation of the organisation she was running.

The public sees executives on near, or over, million dollar salaries, being further rewarded for ‘long hours’ and perceives such luxuries as a waste of their money. Money that would otherwise be available to provide better services or greater returns. They see luxury rewards being handed out  for doing a job that the executives are already richly compensed for.

Failing to understand that context, by thinking that she was running a truly commercial organisation, and not getting the ‘optics’ was Ms Holgate’s undoing.  The rest of the nonsense that followed, about hotels and limousines, was just the traditional media feeding frenzy once the blood was in the water.

The PM’s intervention, seen as reprehensible by some in the business media, was simply retail politics. He saw something that would not pass the much touted pub test and he used it to connect with the man and woman in the street. He effectively neutralised the opposition, who were attempting to provoke another instance of a perceived class warfare and anticipating, incorrectly, that he would let the matter run its course. Instead his political antenna were alert and he made a call that, politically, killed the matter on the spot. Let’s remember it was not he who orchestrated the gotcha moment in Senate Estimates, it was Labor’s Senator Kimberly Kitching. The take-down of ‘out of touch business elites’ is a non-denominational, gender neutral sport.

Understanding the public, political and media perception of a business and being aware of the ‘optics’, is a vital element of corporate communication and brand management.

RMK+Associates is highly experienced in helping organisations understand the appearance of their actions and words and crafting effective responses to emerging situations of risk.

New priorities in an upended world

By Alexander Corne

The world has been turned upside down and had the last few coins shaken out of its pants, by the COVID-19 virus.

Aside from the human suffering, the economic shellacking, and the social dislocation, or possibly as a result of it, in most countries, we have actually wound the clock back almost a century to a time when value was placed on learning, knowledge, concern for others and a degree of humility.

In other words, the Me! Me! Me! Instant Gratification Generation has been plundered, punctured and punted into touch.

Who would you rather pay a weekly salary of $850,000 to now? A young man who is good at kicking a ball into a net or over sticks, who can run for 90 minutes without getting puffed out, or a specialist researcher identifying and formulating a vaccine to cure the virus? Just think about that for a minute.

In every western culture, the deity of sport has been deposed. Almost soundlessly. Practically effortlessly. Religious extremists of every stripe have joined the sports folk, kicked unceremoniously to the kerb. No-one on a ventilator has been saved by a Shaman of any colour.

And in the epicentre of world entertainment, Las Vegas is shut and Hollywood’s great names are unmasked as nothing more than a sideshow when the matters are life-and-death.

It seems we don’t need Hollywood’s uber-liberal mavens to entertain us when the SHTF.

Scale up a few notches to bear witness to globalism melting faster than the polar icecaps. The splintering of the UK from the EU has raced to become a chasm separating the EU’s rich and sophisticated northern kingdoms from their poverty-stricken southern neighbours.

Borders are back in fashion, and EU members were not even up to sharing masks or gloves. Reckon they’ll pony up their armed forces if one of their number gets eaten alive by the hungry bear to the east?

The irony of the entirety of Europe being dependent on PPE being flown in from China appears to have been lost on folks, from national government and EU ministers down.

Hopefully Australia will be a bit more savvy, in its post-cataclysmic reconstructionist phase, and finally realise that it must not be wholly dependent on China to make everything it needs in the pursuit of life, love and happiness. Just as we can’t rely on the US to warehouse our liquid fossil fuel energy security stockpile, offshore and across the Pacific.

For fun, why not extrapolate the events of the past 8 weeks and just imagine how vulnerable we would all be this time next year, if a black hatted player (pick one: there is no shortage of unprincipled states and terrorist organisations) decided to let loose a new and similarly murderous concoction at the Olympics or World Cup soccer finals.

The ‘dry run’ when Bergamo played Valencia certainly shows how effective a sports crowd is at spreading a virus across two nations, without even trying. Ramp it up a few notches and you have World War III declared, run and won without a shot being fired.

So the take-out is that we all, individuals and businesses, must lobby our elected representatives to ensure that we are better prepared next time. For example, the last pandemic drill run in Australia was in 2008. We must tell our ‘leaders’ not only to gameplay the scenarios, but actively prepare, stockpile and train. Because if they don’t, the wilderness beckons.

RMK+A is highly experienced in government relations and in assisting businesses and organisations in engagement with policy makers.

 

The post pandemic political picture

By Andrew Elsbury

The political landscape of Australia and the world will be shifted significantly by the COVID19 outbreak. Indeed, as State Governments close their borders, effectively reinstating the sovereignty of their jurisdictions, many Australian citizens are getting a taste of the pre-federation Australia.

While Western Australia closed its borders almost completely, and both South Australia and Queensland have police at their border crossings, the Federal Government continues to attempt a coordinated response to the pandemic.

Prime Minister Morrison has already stated he is fighting a war on two fronts, one against the virus and the second against the potential economic disaster that the shutdowns and unemployment present.

On the first front there are signs of hope and new cases, for the time being, seem to be plateauing. On the second there will be a much longer road to recovery. For while paying employers to keep employees on is a welcome measure it is certainly unsustainable for a long term.

On the Friday (3/4/2020) episode of A Current Affair, Economist Chris Richardson stated “Our Governments don’t owe much debt, whereas the rest of the world owes heaps”. This is as close as a tick of approval as you are going to get for Coalition Government post 2013 fiscal policy. It does not mean we are immune to the global financial catastrophe but we will weather it better than most nations.

The third front the Prime Minister diplomatically avoids talking about is the one he is fighting against the State Premiers. In particular Gladys Berejiklian and Daniel Andrews. Both have been problematic with their push for school shutdowns and a stated desire for complete population lockdowns.

You only need to listen to the Victorian and New South Wales government lines of ‘ensure you have 14 days of supplies in your homes’, while Canberra is saying don’t panic buy, to see an inconsistency in messaging.

For the time being, a détente has been reached between the states and federal government. However, with school holidays in Victoria ending next week, you can expect the debate around students returning to school campuses to become a flashpoint.

The comfort that Australian governments, of any persuasion, can have in a crisis is that voters are loathe to change the government of the day. Barring a complete failure, the population will generally seek the security of a continuation of government.

The Federal Parliament does not need to go to an election until 3 September 2022, however, I would suspect that an election will be held in 2021, allowing the Morrison Government to maintain the momentum of the COVID19 response. Victoria is not due to go to the polls until November 2022 and NSW is March 2023, and I would suspect both incumbents will retain power.

Even when concern around the virus is gone the lingering financial impact of the pandemic will be only the beginning of the disruption it will cause.

Many nations will take a Trump style approach to trade, seeking to maintain industrial capacity inside their country with a greater emphasis on self-reliance for critical supply chains.

Social media is already rife with anti-China rhetoric. This is not just an Australian phenomenon. We are already seeing various states blaming China, not just for the pandemic but accusing them of profiteering from the global impact.

This sort of talk can be dangerous. Those of a radical political agenda may seek to capitalise on high unemployment rates and increasing nationalism. Pride in one’s nation is not inherently a bad thing, but when that translates to hatred of another, that is where danger lurks.

There is no doubt that the world will emerge from this crisis significantly changed. The political impetus for greater globalisation will not only have been halted but, most likely, reversed. That, alone, will create new geo-political pressures.

National sovereignty, control of borders, greater self-reliance and residual government social and economic support will make traditional left and right ideological divides almost obsolete.

Governments that have managed to avoid total catastrophe (however one defines that) will likely accrue a significant incumbency benefit. How they continue to govern will also look quite different.

 

RMK+A has decades of experience working with clients to help them understand the political environment and its impact on their business. We provide analysis and briefings based on client’s market position, competitive setting, the political background and regulatory framework.

How much is too much? The question for our representatives.

By Alexander Corne

How much freedom is enough? How much time spent locked down is enough? How much money is enough? How much debt is enough?

Not lightweight issues. Yet Australians have barely spoken up as liberty, rights of free assembly and economic welfare have all been eroded, without any public debate.

The ‘national cabinet’ has seen fit to ban association of more than two people. Entire sectors of our economy have been outlawed, overnight.

While it is frightening to think that governments, as well meaning as they may appear, can take so much freedom away with so little debate, discussion or explanation, what is even more terrifying is the precedent that the public has set in its dumb, placid and feeble acceptance of these curbs on our way of life.

How is it possible that a mature democracy is allowing itself to be trampled with absolutely no critical commentary? Where are the protestations? Why are there no crowds in the streets (even spaced out at 2 m apart)? Where are the calls for a full explanation of the risks?

You would have to wonder what the government knows about this disease that it’s not letting on. You also have to hope that the community health advice they are heeding is balanced with an understanding of how a functioning economy is as equally essential.

After all, around 1200 Australians are killed each year on the roads, and yet there’s no radical spur-of-the-moment plan to seize our wheels.

Have Australians become so lobotomised by social media, tabloid media and reality TV that they have lost all sense of the values of life in a free country, in a democracy? The steps taken so swiftly by state and federal governments would make George Orwell spin in his grave.

And now we’re all safely locked down in our domestic bunkers, what happens when we run out of small odd jobs to do, walls to paint, grass to cut, pictures to hang, fights to have with our spouses and children?

How long can the government expect to keep us bottled up? How many women will die in as a result of domestic violence (already obliquely referred to by the PM) having been imprisoned in a marital pressure cooker that just explodes?

What will happen after Easter, when the kids should be back at school, and the money has run out? Will the government continue to own us. Shouldn’t we have a say?

Yes, we should take prudent steps to protect ourselves from this pandemic. And the evidence is beginning to show that such steps are working. But, we cannot afford to let this massive disruption go on until the risk is absolute zero.

Health infrastructure preparations have been made, some cautionary measures should remain and a sensible balance must be struck. It’s time to ask legitimate questions about how long all this should last?

These are questions that businesses, of all size and nature, should be directing to their political representatives, at both state and federal level.

We like to call ourselves the lucky country. If we blow our luck with a massive, timidity induced, self-inflicted wound we could quickly be reduced to a mere mendicant client of China Inc.

 

RMK+A is highly experienced in government relations and in assisting businesses and organisations in engagement with policy makers.